Peter j. Sobeck (the lowercase “j” is a family trademark) was promoted from his role as Chief Recruiting Officer to Executive Vice President of Growth, brokerage & franchise operations, in February 2022. A major focus of Anywhere Real Estate Inc. is to expand its independent sales associate base as the ultimate strategy to increase vital market share.


As EVP of Growth, Peter and his team are responsible for guiding Agent Recruiting, Leadership Growth Coaching, and Franchise Sales support to drive sustained accountability and retention.


Peter is a second-generation real estate veteran who began his career in 1978 working for his mother’s firm. He has a well-rounded real estate background rooted in agent attraction and retention, as demonstrated by his very successful sales and management careers, ownership of a boutique independent company, as well as a national franchise and executive roles with Anywhere companies.


Peter developed the recruiting website; The Recruiter’s Solution, publishes a weekly newsletter; The Recruiter’s Edge, personally conducted thousands of hours of leadership coaching calls and created a library of audio/video training and interviews with successful real estate professionals.


As a sought-after speaker, Peter shares with real estate leaders that ‘Growth’ is their ultimate insurance policy!

Peter j. Sobeck

Executive Vice President Growth
Anywhere Real Estate Inc. Brokerage & Franchise Group

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